TF Cornerstone’s Pepsi Project

TF Cornerstone’s latest  project is progressing nicely along the East River.  The 41-story building is part of a larger 2,000+ unit project featuring both sales and rentals.  The latest rendering you see below will have 820 studio, through three-bedroom apartments  “Studios start at $2,125/month, one-bedrooms at $2,645/month, two-bedrooms at $3,875/month, and three-bedrooms at$5,390/month” (Curbed)

Gantry Plaza State Park houses the iconic Pepsi sign you see in the rendering.  The recently expanded park was once a Pepsi factory.  I highly suggest heading out to the park for amazing views of the city, or to check out the sign itself.  The picture you see below was taken from TF Cornerstone’s website.  With views like that, it is easy to see how the project is commanding those prices.

Take a look at the rooftop amenity spaces in the rendering below.

Life of a New York City Realtor

The glitz and glamour that is often associated with the world of New York City real estate is something that draws thousands into the industry each year.  The funny thing about New York is that not everything is as it seems.  I have found that this city is 100% built on raw talent.  Sure your well-connected parents can get you a job, but it is your job to learn the traits, network, and excel.  The true innovators in this city are aggressive, fierce, and not afraid to speak their mind.  Nowhere else do these statements hold more accurate than in the world of residential real estate.  This is not a business for the light-hearted, easy-going, average Joe.  You have to be willing to send emails at all hours of the day, scavenge, and flat out work.

Many fall into this industry because they see the potential for fast cash.  While that may be true, especially during the summer month’s, the true leaders in this industry have tried and true methods that have landed them listings upwards of $100 million.  This blog is a daily journal of my accounts in real estate.  I try to be as “real” as possible, something that is very easy to get lost in when talking about real estate.  I will put the struggles I have as a realtor, the struggles my clients have as renters, buyers, sellers, and investors, and will also spotlight neighborhoods, cool articles, and trends happening in the city.  Feel free to tag, post, like, share, or suggest anything you feel should be on this blog.  We are connected 24/7 with the Internet always at our fingertips, be sure to let me know what you think!

And remember, a referral is the greatest compliment anyone working in real estate can receive!