“The real purpose of these drawings is not to predict the future. Their real goal is to control it.” NYT

A great article was published today in the TImes today regarding the importance of a good rendering.  Take a look at the difference between supporters and naysayers of a new mega-development project that has been proposed for the Greenpoint waterfront.  

 

 

The article does a great job of expressing the difficulties architect’s face when designing a new building.  Not only must they develop a building, but they also have to present a project that can gain approval from the city.  It is a rare occurrence for a rendering to be “lifelike,” because a tower simply wouldn’t stand out.  Take a look at these renderings and see if they are truly lifelike.

 

REal

Good Morning New York

“The city seen from the Queensboro Bridge is always the city seen for the first time, in its first wild promise of all the mystery and the beauty in the world.”
― F. Scott Fitzgerald, The Great Gatsby