Watch The World React To Beyoncé’s Newest Album Release

This Map of Beyoncé-Related Tweets in Real Time After the Album Dropped Is Flawless

This map shows the 1.2 million tweets that were sent out within the first 12-hours of the Beyonce’s fifth studio album’s release – and then some. The album’s incredible success was made possible today thanks in part to the power of social media. If you are looking for the definition of a viral marketing campaign success story, look no further than Mrs. Carter.