The Wall Street Journal came out with an incredible post that breaks down consumer purchasing power based by zip code. Topics ranged from “Dorms to Diplomas,” (college grads) to “Las Casas” (newly immigrated/1st generation American communities), and so on. Click the link and see if you fall into your zip code’s stereotype.
Also keep in mind that this information is what large internet providers send out to marketers. Those ads for the shoes you have been eyeing undoubtedly were influenced on where you click your mouse throughout the day.
Click here for a more in-depth look and a direct link to the Esri site.