“New York City is a great monument to the power of money and greed… a race for rent.” Frank Lloyd Wright
Earlier this week, I went on a run uptown and caught a glimpse at the soon to be completed One57, Gary Barnett’s latest development. The tower’s penthouse is currently in contract for $90+ million. The building itself has also seen its rise in popularity after Hurricane Sandy left the construction crane dangling roughly 1,000 ft. above the streets of New York. If money, greed, and beauty were to all mix, I would say this building, and New York in general, form the perfect mosaic.
Author Archives: grecobs
A.P.C. Bond Street
Signage is officially up at the soon to be A.P.C. store. Located on Bond (right off of Bowery), the high end French retailer will be joining the likes of Oak, Intermix, and a plethora of new condo developments. If you haven’t been down on The Bowery in the past year- stop, drop, and go. The area has done nothing but explode with high end real estate, not to mention some amazing people watching too.
The East Village
For many young and first time renters, this New York neighborhood may be your best bet. Located (roughly, as with almost all New York neighborhoods) from 14th street to Houston, and from the East River to Broadway, this plot of land has quickly moved its way up in terms of desirability. The neighborhood, which was once known for crime, drugs, and St. Marks celebrities like Madonna and Keith Harring, is gentrifying nicely and becoming a destination neighborhood.

30 Orchard Street is a new addition to the Lower East Side. The luxury high-rise condominium tower was opened in 2010 and commands $1,500+ per square foot. My apartment looks directly at the thin tower that rises up well past the lower 6-story skyline of the Lower East Side. The building looks like a modern, luxury, walk-up, that is anything but. Full time doorman, floor to ceiling windows, and tasteful units are perfect for the artistically inclined, trendy, upwardly mobile resident moving down to the LES.
“Keep spinning your wheels, no matter how fast or how long you have to keep spinning them, if you do in fact keep spinning, you’ll eventually hit hard pavement and take off.”
“The best revenge is massive success.” – Frank Sinatra
Phone Booth Graveyard UWS
Gothamist recently chimed in on a very subtle change happening across the city. All of those old phone booths that used to scatter the city have quietly been picked up and moved to a growing grave yard on the Upper West Side. Many different efforts have been proposed for the remaining booths that now barely sprinkle the city. Art projects, technological upgrades, and even WiFi hot-spots have now replaced the once functional phone booths. Take a look at the pictures below. If you’re interested in taking a look at the graveyard, all you need to do is 135th and 12th Avenue. I am not sure how tough the city is being on gaining access, but am planning on finding out.

“The city seen from the Queensboro Bridge is always the city seen for the first time, in its first wild promise of all the mystery and the beauty in the world.”
― F. Scott Fitzgerald, The Great Gatsby
Luxury Gentrification Heads To Alphabet City
As if the New York real estate market was not spiraling out of control in just about every neighborhood….the once dangerous and dilapidated corner of Avenue B (yes Avenue B!) between 5th and 6th will now be transformed into a luxury/doorman building complete with a landscaped roof deck, yoga and fitness center, and one bedrooms starting at $3,600/month!
For better or for worse, the neighborhood is changing quickly. Property values are on the rise and it appears the once tranquil and quieter part of the East Village is transforming into an upwardly mobile enclave for those recent college grads not quiet ready to make the jump to Murray Hill.
The building is being developed by Magnum Management, part of the Jared Kushner enterprise. His company made news last year upon the purchase of millions of dollars worth of property in the area. They have been gut-renovating buildings from the inside out and jacking up rents along the way.
Take a look at the building’s website here: Bloom62













